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W. Cole Christian, CPA, CFP®

Senior Wealth Advisor | Director of Investments

W Cole Christian Bio Headshot
“Wealth is freedom, not a dollar amount. I don’t view life in that lens. My dream is to have the freedom and relax.”


Cole Christian wore a fireman’s hat daily when he was in those rambunctious 2-4 years and that tells you a lot about his personality right there. He would be wearing firefighter gear today had he not changed directions. Besides wanting to fight fires when he was growing up, Cole also wanted to be in the NFL, and play professional baseball. At 16, he wanted to be a strength coach at the University of Alabama. Just ask him about it sometime – and watch his face.

Fresh out of college in 2013, Cole started in public accounting and didn’t really love it. But he met up with a friend who sparked the idea of Cole being an advisor. When he first heard the friend talk, he thought to himself, “I’m never going to do that!” He might have felt like a late bloomer, however, his path to becoming a Financial Advisor was filled with life lessons along the way.

As life would have it, as he was selling insurance, Cole had an interaction with an Athletic Director who wanted to have some semblance of control over his financial life. Cole realized he had the opportunity and the chance to educate without selling and loved it – the coaching piece has always been part of his DNA. It clicked in that meeting. With this experience he knew that there was more and finally understood a “true” advisor role would have more to do with helping people realize their dreams. It was something he hadn’t thought of before.

Something about being an coach and advisor resonates deeply with Cole. “I really enjoy helping people understand and meet their goals. It’s putting in the work for someone else to succeed. Like a health and wellness trainer, being a financial advisor is a way for me to express this while helping people."

Learn more about Cole Christian in his introduction story on our blog.

W. Cole Christian is a licensed, non-practicing CPA. Third-party links and references are provided solely to share social, cultural and educational information. Any reference in this post to any person, or organization, or activities, products, or services related to such person or organization, or any linkages from this post to the web site of another party, do not constitute or imply the endorsement, recommendation, or favoring of Hightower Wealth Advisors |St. Louis or Hightower Advisors, LLC, or any of its affiliates, employees or contractors acting on their behalf. Hightower Advisors, LLC, do not guarantee the accuracy or safety of any linked site.

Community Involvement

The Bo Huhman Heart Foundation, volunteer, Golf Tournament Committee

2021 - Present


Master of Accounting – Saint Louis University

BS in Business Administration, Accounting – Saint Louis University

CPA since 2015

CFP® since 2021

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